Farm Journal is the nation’s leading business information and media company serving the agricultural market. Our goal at Farm Journal, Inc., (“FJ”) is to be your trusted, objective source of information for the business of farming and ranching. We want you to make the most of our services and feel confident while doing so online. This privacy statement explains our information practices regarding how we collect your personal information, how we may use and retain such information, and who may have access to that information. This privacy statement also tells you what choices you have about providing personal information and how to access, change, or delete any personal information that we may have already collected.

This privacy statement applies to the FJ family of websites (including, but not limited to: AgFax.com, AgWeb.com, FarmJournal.com, Drovers.com, DairyHerd.com, ThePacker.com, BovineVetOnline.com, MachineryPete.com, MilkBusiness.com, PorkBusiness.com, AgProfessional.com, Cattle-Exchange.Drovers.com, ProFarmer.com, FarmJournalMobile.com, FarmJournalFoundation.com, TPSummit.com, FarmJournalAgTechExpo.com, PrecisionReach.com, ProduceMarketGuide.com, GlobalOrganicExpo.com, WestCoastProduceExpo.com, MidwestProduceExpo.com, TrustInFood.com, ShopFarmJournal.com, and all features on or downloadable from those websites (collectively, the "FJ Websites" or “We”). It also applies to mobile applications corresponding to those FJ Websites. However, this privacy statement does not apply to any mobile applications from third party vendors that may be available through this FJ website, which are subject to their own statements.

In addition, this privacy statement does not apply to any other companies' or organizations' web sites to which FJ Web Sites may link (“third-party” websites). Such third-party websites may have different privacy policies relating to their collection and use, if any, of personal information.

THE PERSONAL INFORMATION WE COLLECT AND THE BUSINESS PURPOSES FOR WHICH WE USE IT

“Personal information” is information that identifies, relates to or can be associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual or household. This can include, for example, information that you provide to us directly through your interactions with our websites. your name, email and physical addresses, telephone numbers, or credit card number. In addition, personal information may include inferences we may draw about you based on information about you that you have provided to us, your use of our Websites, or that we have obtained from other sources, such as government data.

“Personal information” does not include publicly available information. It also does not include information that has been deidentified so that it cannot reasonably be used to infer information about, or otherwise be linked to, a particular consumer.

1. Personal Information We Collect From You When You Use Our Websites

We collect personal information when you browse or use our Websites, register for our Websites or other services, purchase products or services, register for or attend events, interact with our customer service or sales teams, or with our editorial staff. Some information you provide to us directly, some we collect automatically when you use our Websites, and we may also collect personal information about you from other sources, such as if you come to our Websites from a social media website.

You do not need to provide any personal information to browse the home pages of our FJ Websites. However, to register for or to use most of the features of our FJ Website, you must provide certain personal information, as specified at the particular place where you are registering. If you do not provide the information, you will not be able to register or use the features of FJ Websites that require you to provide that information.

The personal information collected by the FJ Websites may vary among the Websites. Although not all of these categories of information necessarily are collected by each of our Websites, the categories of personal information that we collect in any 12-month period, the purposes for which we collect it, include:

a. Identifiers such as your first and last name, your email address, your Internet Protocol address, your postal address (including state, postal code, and country), or telephone number.

We use identifying information, such as your name, email address, postal address (including state, postal code, and country), and telephone or mobile device number to create your account, to contact you, and to provide you services that you request, such as by text message, SMS, email, or via a browser.

We also use name and address information, together with financial account information (such as credit card numbers), to process payments that you make for our products and services.

On occasion, we may send you emails containing promotional material on behalf of other companies or organizations that have a product or service we believe may be of interest to you. You can control what emails we send you as explained in the “Choice” section below.

Identifiers also include small data files called “cookies” that our Websites set on your computer, as further described below.

b. Information that identifies, relates to, describes, or is capable of being associated with you, including your signature, physical characteristics or description, education, or employment.

We collect and use this information for the purpose of providing editorial content through our various Websites and publications, including newsletters, when we publish news or profiles of you or other individuals.

We use information about your educational attainment: (a) in selecting editorial content to deliver to you; and (b) in developing content and audience for our educational programs.

c. Mobile device number and unique device identifiers that can be used to identify a device’s physical location, as well as other information about the device such as the wireless carrier; the make, model, operating system, capacity, and settings of the device; and the names, package IDs, and versions of other software downloaded to the device.

We use this information for the purpose of delivering our Websites and newsletters to your devices and enabling them to be displayed on your devices.

d. Internet or digital activity. This information includes browsing history, search history, and other information regarding a consumer’s interaction with our Websites.

We maintain records of your browsing and search history within our Websites and similar information regarding your interactions with our Websites, including products or services that you may have considered purchasing, receiving or consuming, or have purchased, received or consumed, We use this information to monitor traffic on our Websites, to identify topics of interest to our users, and to provide more relevant content, products, and service to you in the future.

e. Audio, electronic, visual, thermal, olfactory, or similar information.

We use audio, electronic, and visual information in our editorial products and services, on our Websites, and in some cases for training of our Customer Support or Sales teams.

f. Professional or employment-related information.

We use this information for the purpose of managing your account and understanding our customer base.

Also, our editorial staff may also collect (separately) and use information about your educational attainment: (a) in selecting editorial content to deliver to you; and (b) in developing content and audience for our educational programs and our Websites and publications. Our editorial staff would collect this information in the course of reporting on matters of interest; it would not obtain it from our business operations.

g.Any content that you provide to us by email or other communication.

We use this information for the purpose of responding to your communication.

h. Any content that you post or upload to any of our Websites.

We publish this information on the Website to which you post it, consistent with our rules of use.

We specifically disclaim any or all responsibility for any subsequent use by any third-party or third-party websites of an email address or any other personal information that has been posted by any user in Bulletin Board Discussions on an FJ Website.

i.Agricultural interests.

We collect information about your agricultural interests when you use our Websites, when you subscribe to any of our newsletters, or when you purchase any of our editorial products. We also may collect information about your agricultural interests when you register for an event. We use such information to provide you with content and services appropriate to your interests on our Websites, our newsletters and other products, and in our events.

We may also use this information to identify our customers who might be interested in receiving promotional materials from our advertising partners. As described below, we would not share your personal information with our advertising partners.

j. Records of our services or products that you have purchased, received or consumed, and any billing, shipping and confirmation information that you have provided to us in connection with a transaction.

We use this information for the purpose of managing your account and fulfill your transactions.

We may also use this information to identify our customers who might be interested in receiving promotional materials from our advertising partners. As described below, we would not share your personal information with our advertising partners.

However, please note that your credit card information is collected by a service provider with which FJ contracts to process your payment; FJ does not collect or retain credit card information. If you prefer not to provide such information online but are still interested in receiving FJ Website products and services, you may call us at: (800) 331-9310 oremail CustomerService@farmjournal.com.

k. Military status.

Our editorial staff may also collect (separately) and use information about your military record for our Websites and publications. Our editorial staff would collect this information in reporting on matters of interest; it would not obtain it from our business operations.

l. Inferences drawn from any of the categories of information listed herein to create a profile of a person.

We use this information for the purpose of understanding our customers and designing and delivering content to users, including advertising, across our family of FJ Websites. We do not develop profiles to further decisions that could produce legal or similarly significant effects concerning you as a customer.

Our editorial staff may develop a profile of you when generating content for publication on our Websites or in our newsletters.

m. Any other data that we are required to collect by law.

We would use that information for the purpose required by law.

2. Some of our Websites may collect more sensitive personal information. The categories of sensitive personal information that we collect in any 12-month period include financial information (for payment).

a. Financial account numbers. We use financial account information (such as credit card numbers), together with name and address information, to process payments that you make for our products and services. You must provide this information to obtain access to subscriber services.

b. Photographs. Our editorial staff may use your photograph when generating editorial content for publication on our Websites or in our newsletters. We obtain permission to use photographs, whether taken by FJ employees, freelancer photographers, or by friends or family of the person photographed.

c. Religion. We do not collect information on individuals’ religion or ethnicity.

d. Characteristics of protected classifications, including race, gender, age, sexual orientation, family status, ancestry, and citizenship/immigration status.

We may collect information regarding your race, gender or age when you register to use our Websites or from public sources. We use this information for the purpose of understanding our customers and designing and delivering content to users, including advertising. We do not develop profiles to further decisions that could produce legal or similarly significant effects concerning you as a customer.

Our editorial staff may collect or use a person’s race, gender, age, or ancestry when generating content for publication on our Websites or in our newsletters. We are unlikely to collect a customer’s citizenship/immigration status.

e.In some instances,any dietary or disability restrictions (such as when you register for an in-person event).

We would use any dietary or disability restrictions when processing a registration for an event.

f. Biometric information.

We do not collect biometric information.

g. Geolocation data (within 1,750 feet).

We use information about your location to provide relevant and requested content, and to tailor special offers and advertising to your interests, both in our Services, and in third-party marketing channels.

h. Mental or physical health.

Our editorial staff may collect and, as appropriate, information regarding a person’s mental or physical health in connection with developing content for publication on our Websites or in our newsletters. It would publish such information only where deemed appropriate and relevant to the editorial content being published.

3.Personal information we collect automatically

When you use our Websites, we may collect certain personal information automatically. The categories of information we may collect automatically may include:

a. Information collected as part of your use of the Websites, including pages viewed, the duration of your visits, links on which you clicked, and any purchases made.

We use this information to manage and improve our Website, to process payments for our products and services, and to fulfill any purchases that you may make. We may also use information regarding the pages that you viewed on our Websites to provide you with advertising appropriate to your interests.

b. The Internet Protocol address of your device.

We use your IP address to deliver to you the content that you request.

c. Location data, including from a mobile device.

We use information about your location to provide relevant and requested content, and to tailor special offers and advertising to your interests, both in our Services, and in third-party marketing channels.

d. Technical data related to your usage of our Websites, such as referral URLs, times of access, and your language settings.

We collect and use this data to characterize our traffic, to understand from what areas our users are coming, times during the day or week when they use our Websites, and what language users request.

e. Device type, its operating system, browser type, and settings.

We collect and use this data to deliver to you the content that you request and to characterize our traffic in terms of what types of devices, operating systems, and Internet browsers are used to access our Websites.

4. Personal information we collect through cookies or similar technologies

We use "cookies" and similar technologies (such as pixels, JavaScript, device identifiers, etc.) on our Websites. These are stored on your computer's hard drive to identify the device, which can enable your device to load the content that you want more quickly when you revisit our Websites. While cookies can identify a particular computer hard drive, by themselves they do not reveal or disclose the identity of an individual user. However, if you choose to provide personal information to us, the cookie on your computer will be linked to that information and thereby become personal information. This explains why and how we use these technologies and your right to control their use.

If you wish to maintain complete anonymity, you may choose to reject all cookies and not to provide any personal information. However, if you choose to reject cookies from FJ Websites, certain functions and applications may not work as a result, and you will not benefit from the personalized and enhanced services discussed throughout this policy.

Our Websites use four categories of cookies:

  • Necessary Cookies -Necessary cookies are essential for the provision of our Websites and any requested services. These may collect personal information needed to operate the Websites. Necessary cookies cannot be blocked. On some platforms, you can delete all cookies, but this may affect the basic functionality of our Websites. For example, if you delete the cookie that identifies you, you would need to log in again to receive personalized information.

  • Performance Cookies -Performance cookies provide statistical information on Website usage (i.e., web analytics). We use them for purposes such as analyzing usage and for troubleshooting, so that our Websites will operate properly when you use them. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visit our Website and will not be able to monitor its performance.

  • Functional Cookies –These cookies enable our Websites to provide enhanced functionality and personalization. We may set them, or they may be set by other providers whose services we have added to our pages. For example, if you provide us with personal information, we will set a functional cookie that will remain on your computer as long as you are registered so that we can remember you and tailor our services for you. If you do not allow these cookies, then some or all of the services of the Site may not function properly.

  • Targeting Cookies -Targeting cookies allow us to know what content you are viewing and what searches you may conduct on our Websites. That enables us to provide you with content (editorial or advertising) on one of our FJ Websites selected in part of your engagement with another FJ Website. Such information is based on your preferences and your usage of one or more of our FJ Websites. You can change your cookie preferences with respect to targeting/advertising cookies at any time using the “Cookie Preference Center” tool available in the footer of our Site.

We do not allow third-party advertising cookies on our Website.

The cookies persist until they expire. Most Internet browsers today force cookies to be deleted automatically after a period of time.

Your Cookie Choices

We provide you with choices over the use of cookies as described in this policy. To exercise your options

5. Personal information from other sources.

We may also supplement the information you provide through our Websites or by other means with, to the extent permitted by law, other information from:

a. Our editorial staff, who collect personal information in researching and creating editorial content for the FJ Websites, and in observing what articles users may read.Our Broadcast group may collect audio and/or voice recordings, or photographs, that contain personal information.

b. Our corporate affiliates.

c. Public sources.

d. Credit reporting agencies or bureaus (such as through a credit check).

e. Data providers.

6.Employment Information

FJ maintains personal information collected from and regarding its employees as a matter of normal business operations. This can include name and address, other personal identifiers, Social Security number, information about medical conditions, and health insurance and other health information. We use this information to perform our responsibilities as an employer and to administer our employee benefits programs. Employees should refer to our separate Employee Privacy Policy for more information.

HOW WE USE PERSONAL INFORMATION

Business Purposes

As described above, our primary use of personal information is to provide you with, and to improve, the products, services, and editorial and advertising information that you request. In the section above, we state the business purposes why we collect each category of personal information. Our editorial staff may use personal information in writing and publishing editorial content on FJ Websites and in other FJ publications.

Disclosures to service providers

We disclose certain categories of personal information to our service providers so that they can perform the business purpose for which we have engaged them. For example, these are companies that host our Websites, process payments and fulfillment, and provide other services in support of our Websites.

By contract, we prohibit our service providers from using your personal information for their own purposes. This means we prohibit our service providers or other third parties from selling your personal information, from retaining, using, or disclosing the personal information for a commercial purpose other than providing the services specified in the contract, or from retaining, using or disclosing the personal information for a commercial purpose other than providing the services specified in the contract.

Categories of personal information that we disclose to service providers for business purposes are:

1. Identifiers, such as name, address, telephone number, and Internet Protocol address, to enable us to provide services to which you have subscribed,

2. Financial account information, to process payments.

3. Records of products or services purchased, for billing and fulfillment, and in the aggregate to design future products or services.

4. Internet activity, as collected by our web hosting service. This is collected by our web hosting service in the ordinary course of hosting FJ Websites.

5. Geolocation information, for fulfillment and for providing localized information.

6. Audio, electronic or visual information. These consist of interviews that appear on our websites, which may disclose personal information of persons in the interviews.

7. Professional or employment-related information, if your subscription to our services is linked to a professional or employer account.

8. Education information, if your subscription to our services is linked to a school account.

9. Inferences drawn from other categories of personal information, such as information you post on our social media pages or otherwise provide to us, and inferences that we may draw from them, such as predictions about your interests and preferences.

Disclosures Of Personal Information To Others

Public Disclosures on Websites

Information about a person that is published by an FJ Website is available publicly to any other FJ user with access to that Website. It is stored on the Website for as long as the article remains published thereon, and thereafter it is archived for a reasonable time. Except as noted below, we do not disclose personal information to third parties for marketing purposes.

Disclosures of Personal Information To Third Parties

In addition, we disclose the following categories of personal information to third parties other than service providers outside of our Websites:

1. From time to time, we may provide your postal mailing address to other companies or businesses that may wish to mail advertising or promotional material to you. These are businesses that offer to sell products and services related to agriculture, farming, farm supplies, and the use of farm products. You can request that we not provide your postal address to other companies by going to the “Do Not Sell My Personal Information"link on our Website.

2.Financial and payment information to credit agencies.

3. Information you provide when registering for sweepstakes, which we provide to entities that sponsor sweepstakes using our services.

4. As required in response to lawful requests by law enforcement, courts, and other forms of legal process.

5. To service providers and third parties that place cookies on our Websites.See our cookie policy.

6. All categories, in the event a part or all of the FJ Websites are sold to another entity.

Disclosures of Aggregated Data

FJ may share aggregated demographic information (such as information about geographic locations, types of farm businesses) about our users with other companies. We do so only at an aggregated level that does not identify any individual. Such aggregated information is not directly linked to any personal information and cannot be used to identify you or any individual user of our Websites.

YOUR CONTROLS AND CHOICES REGARDING PERSONAL INFORMATION

By using an FJ Website, you consent to our collection and use of your personal information as set forth in this privacy statement. You also acknowledge and agree with our right to change our policy and our commitment to post any such changes on this page so that you are fully informed of the types of information we collect, how we may use such information, and under what circumstances, if any, such information may be disclosed.

Your rights

1. You may request that we disclose what personal information that we have collected about you, including the categories of personal information, the categories of sources from which it is collected, the business purpose for our collection and use, the categories of third parties to whom we disclose it, and the specific pieces of personal information that we have collected about you within the preceding 12 months. You may submit such a request by either:

a. Calling us toll-free at (800) 331-9310; or

b. Online athttps://bit.ly/3R8ZX4l; or

c. Contact us atterms-privacy@farmjournal.com

For your protection, we will verify your request before providing the requested information by comparing how you identify yourself with our records.

2. You may request that we delete personal information that we have about you. For your protection, we will verify your request before providing the requested information. Please be advised that we may retain personal information about you if the personal information is necessary for certain reasons as allowed by law, including by not limited to completing a contractual transaction or providing a good or service requested by you, detecting security incidents or fraud, debugging errors, complying with other laws or using it internally in a manner compatible with the context in which you provided it.

You may submit such a request by either:

a. Calling us toll-free at (800) 331-9310; or

b. Online athttps://bit.ly/3R8ZX4l; or

c. Contact us atterms-privacy@farmjournal.com

For your protection, we will verify your request before deleting your personal information by comparing how you identify yourself with our records.

If we can verify your request, we will remove your personal information from our records within 45 days unless the law allows us to retain it.

3. You may request that we correct inaccurate personal information that we have about you. You may submit such a request by either:

a. Calling us toll-free at (800) 331-9310; or

b. Online athttps://bit.ly/3R8ZX4l; or

c. Contact us atterms-privacy@farmjournal.com

For your protection, we will verify your request before providing the requested information by comparing how you identify yourself with our records.

If we can verify your request, we will respond within 45 days.

4. You may direct that we not share or sell your personal information to third parties. To do so, pleaseclick here.

a. Calling us toll-free at (800) 331-9310; or

b. Online athttps://bit.ly/3R8ZX4l; or

c. Contact us atterms-privacy@farmjournal.com

5. You have rights to control our processing or disclosures of sensitive personal information. To do so, please click on the “Limit the Use of My Sensitive Personal Information Link”here.

6. You have a right not to be discriminated against in price or service for exercising any of these rights.

7. You have a right to opt-out of receiving targeted advertising. To do so, pleaseclick here.

MARKETING COMMUNICATIONS FROM US

From time to time, we will send you email marketing communications from us.If you would prefer not to receive email marketing communications from us, we provide a mechanism for opting out of this service by:

1. Clicking the “Preferences” or “Unsubscribe" links in the footers of any of our email communications;

2. By visiting our “Newsletters” link accessible from our Websites, clicking through to the “Preferences Center,” checking the box “Please unsubscribe me from ALL my current newsletter subscriptions.” You have the option to unsubscribe from some or all of our newsletters.

3. By contacting us directly by email (at terms-privacy@farmjournal.com) or phone (800-331-9310) and asking to be removed from our email list.

4. Additionally, each email message that we send you will clearly state how you may remove your name from the email list and from receiving future emails.

On occasion, we will send you promotional or advertising email messages on behalf of third parties. When we do so, we send the message and do not share your email address with the third parties. You may "opt out" of such email messages at any time by sending a message to:aginfo@farmjournal.comor athttp://bit.ly/3R8ZX4l.

You may not opt out from the disclosure of aggregated information from which no individual may be identified. Such aggregated information reflects the combined statistical analysis of various aspects of site usage and cannot specifically be linked or connected with any of your personal identifiable information.

OUR RETENTION OF YOUR PERSONAL INFORMATION

Once you have registered with an FJ Website, we will store and maintain personal information for as long as you remain a registered user, as is reasonably needed for our business purposes, or for so long as we are required by law to retain such information. Our retention of your data allows us to continue to provide you with highly personalized services. If you ask us to delete your personal data, we will do so except that we will retain the minimum amount of data necessary to maintain a suppression list so that we do not contact you again against your wishes.

OPT-OUT PREFERENCE BROWSER SIGNALS

FJ Websites honor “opt-out preference” signals sent by Internet browser software.

SECURITY: HOW WE PROTECT YOUR INFORMATION

FJ Websites take commercially reasonable precautions to prevent unauthorized access or disclosure to your personal information, to maintain data and information accuracy, and to facilitate the appropriate use of information. We have implemented a variety of encryption and security technologies and procedures to protect information stored in our computer systems from unauthorized access. We use physical, electronic, and managerial procedures to protect the personal information we collect online. We also maintain procedural safeguards that restrict access to personal information to employees (or people working on our behalf and under confidentiality agreements) who need to know such information in order to provide the products and services that you request. Further, encryption technology and tools are used when collecting or transferring sensitive information such as credit card numbers. Additional database content is protected either by means of a two-key encryption algorithm Secure Socket Level ("SSL") encryption, and/or behind a firewall using security software.

If you have any questions about the security at FJ Web Sites, please contact us by email at:feedback@farmjournal.com.

LINKS TO THIRD PARTY WEBSITES

FJ Websites contain links to other websites that are neither operated by nor are part of FJ. We have no control over those third-party websites. We encourage you to be aware when you leave our site and to read the privacy statements of any website which you may access, and which may collect personal information. The FJ Websites do not bear any responsibility for any actions or policies of any such third-party websites.

OUR POLICIES REGARDING CHILDREN

FJ Websites do not knowingly collect any personal information about any person under 13 years of age. We do not knowingly sell or share personal information of consumers under 16 years of age. We do not sell products for purchase by children. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian.

INTERNATIONAL USERS/DATA TRANSFERS

FJ Websites are operated in the United States. Please be aware that any information you provide to us will be transferred to the United States if you are not already in the United States. By using FJ Websites and/or providing us with your personal information through our Websites, you consent to this transfer of information.

GIVE US YOUR FEEDBACK

GIVE US YOUR FEEDBACK

We hope that you will provide comments on how we can improve our privacy policy so that we may better address and accommodate your needs and concerns. Please provide any comments relating to this privacy policy to:feedback@farmjournal.com.

EFFECTIVE DATE:January 23, 2023

2023 Farm Journal, Inc. All rights reserved.