Product Details The Assessing and Managing Risk chapter teaches what every marketer needs to do prior to even making a sale, as well as why basis should be the foundation of all marketing decisions. An in-depth analysis explains why basis is crucial to selecting the right marketing tool, followed by strategies for both “weaker than normal” and “stronger than normal” basis conditions. Chapter 1 includes a marketing toolbox poster for your home or office.

Assessing and Managing Risk Topics Include:

• What every marketer needs to do before selling.

• Understanding Basis as the foundation for all marketing decisions

• How To Properly Conduct Basis Analysis.

• Basis Strategies.