Product Details The Assessing and Managing Risk chapter teaches what every marketer needs to do prior to even making a sale, as well as why basis should be the foundation of all marketing decisions. An in-depth analysis explains why basis is crucial to selecting the right marketing tool, followed by strategies for both “weaker than normal” and “stronger than normal” basis conditions. Chapter 1 includes a marketing toolbox poster for your home or office.
Assessing and Managing Risk Topics Include:
What every marketer needs to do before selling.
Understanding Basis as the foundation for all marketing decisions
How To Properly Conduct Basis Analysis.
Standard Shipping: $6.50
Expected delivery time: 6-10 days (ships from Cedar Falls, Iowa)
Priority 3-4 day shipping available for $10.00
Item No. FJ000001
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