Farm Journal Marketing Education - Chapter 1: Assessing and Managing Risk
 
 
Farm Journal Marketing Education - Chapter 1: Assessing and Managing Risk
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Product Details The Assessing and Managing Risk chapter teaches what every marketer needs to do prior to even making a sale, as well as why basis should be the foundation of all marketing decisions. An in-depth analysis explains why basis is crucial to selecting the right marketing tool, followed by strategies for both “weaker than normal” and “stronger than normal” basis conditions. Chapter 1 includes a marketing toolbox poster for your home or office.

Assessing and Managing Risk Topics Include:
  • What every marketer needs to do before selling.
  • Understanding Basis as the foundation for all marketing decisions
  • How To Properly Conduct Basis Analysis.
  • Basis Strategies.

Shipping Information
  • Standard Shipping: $6.50
  • Expected delivery time: 6-10 days (ships from Cedar Falls, Iowa)
  • Priority 3-4 day shipping available for $10.00
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